
A client of mine came to me looking for a logo and name for his new business venture. He said his new product was organic candied fruits, and wanted to model his new business after the well established companies in France doing the same thing.
Now, here in the US we usually only find candied fruits in our fruit cake, here we call them Glacé fruits. Glacé meaning glass or crystal. However these Glacé fruits pale in comparison to the confections of their origin. True candied fruits are slowly steeped in honey, or simple syrup, until their fluids have all been replaced with sugars and they crystallize and preserve. They contain no false colors and still resemble their former selves. The process is called confit. And as you can see I used the phonetic pronunciation of this word as the business name and a playful nod to the confection's roots in France.
Overall I wanted this mark to look clean, classic, distinguished, a little rustic, but still modern. A mark that could denote an air of class, trust worthiness, and longevity. I'm excited to expand on the tone of this mark and I look forward to sharing more on the development of this brand with you down the road. So keep your eyes peeled.